S03E13: 50 and above? Here's what you need to do to rebrand yourself...

Season #3

In this podcast I share How to Rebrand Yourself After 50. So many experienced employees are being laid off and sidelined without a safety net or a way to earn despite their years of service. They have to recalibrate their relationship with the market as a consultant, small business owner or coach. Most aren't ready but after listening to this, they will be...

00:01 - Introduction: Setting the stage for a transformative discussion on rebranding after 50.

01:08 - The Reality Check: A candid look at how the modern workplace impacts older employees.

02:53 - The Gender Perspective: Addressing the unique challenges women face, particularly around menopause.

04:19 - The Cost Factor: Debunking the myth that companies prefer younger, cheaper talent.

05:11 - The Game Changer Community: An open invitation to join a community of individuals focused on rebranding and side hustles.

06:36 - The Importance of Experience: Discussing why your years in the industry are an invaluable asset.

08:25 - The Deadwood Dilemma: Exploring the risks of career stagnation for those not in senior roles by age 45.

09:16 - The Retirement Trap: Unveiling the health risks associated with unplanned retirement.

10:15 - The Side Hustle Mindset: Advocating for the benefits of multiple income streams.

11:24 - The Legend of the Old Man and the Hammer: A narrative that underscores the value of experience.

15:46 - The Three Problems: Tackling under-appreciation, impostor syndrome, and the lack of a clear roadmap.

20:00 - Listener Questions: Addressing queries from the audience.

25:00 - Actionable Steps: Offering practical advice for initiating your rebranding journey.

30:00 - Success Stories: Sharing inspiring examples of successful rebranding after 50.

35:00 - Wrap-Up and Next Steps: Summarising key takeaways and issuing a clear call to action.

 40:00 - End: Expressing gratitude to listeners and teasing the next episode's content.