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E04 S21 - How To Create An AI Assistant That Does The Work Of 16 Staff - With Ernesto Verdugo

Season #4

SHOWNOTES

Introduction to This Podcast:

I have known Ernesto Verdugo for over 20 years. I first met E in a coffee shop in Dubai, proudly shared my new website and he ripped my Google rankings to shreds. I didn’t know I had to have any. Since then he’s been my brother from another mother and I can’t begin to share the adventures we have enjoyed together or the events we’ve hosted. We even co-hosted ‘The Toilet Paper Diaries’ our online TV podcast show throughout Pandemic. We have trained speakers around the world and laughed like children on more stages than I can remember. Neither of us has experienced anything quite like AI’s impact on the global business world that’s why I wanted you to meet Ernetso AND his own special guest, his personal AI assistant McKinsey. Enjoy.

Key Moments:

Timestamped summary

  1. 0:00 - Introduction to the show and guest Ernesto Verdugo, an expert in AI and marketing.
  2. 1:00 - Discussion on their long-term friendship and joint efforts in internet marketing.
  3. 5:00 - Mention of their past collaboration on the "Toilet Paper Diaries" during the pandemic.
  4. 10:00 - Ernesto's background in sales and marketing with KLM and his move to Dubai.
  5. 15:00 - Importance of positioning in the new AI-driven world.
  6. 17:00 - Explanation of a Google Knowledge Panel and its benefits.
  7. 19:00 - Future of search engines and the decline of traditional SEO.
  8. 22:00 - Importance of positioning and maintaining a strong digital presence.
  9. 28:00 - Demonstration of McKinsey's capabilities and functions.
  10. 33:00 - Potential scenarios for AI's evolution and its impact on humanity.
  11. 37:00 - The role of AI in enhancing human creativity and productivity.
  12. 41:00 - The need for businesses to adapt to new AI technologies.
  13. 43:00 - Strategies for maintaining relevance in the AI-driven future.
  14. 46:00 - The concept of offering unique human experiences in a digital world.
  15. 51:00 - Closing remarks and how to connect with Ernesto for further insights.

Summary:

In this episode of "Speak onstage" with Dave Crane, special guest Ernesto Verdugo shares his insights on the revolutionary impact of AI on productivity and the future of work. Ernesto, an expert in AI and digital marketing, discusses how AI can be leveraged to perform tasks that traditionally required a large team, using his own AI assistant, McKenzie, as a prime example. The conversation covers the potential of AI to transform industries, the importance of digital omnipresence, and strategies to stay relevant in a rapidly evolving tech landscape. Ernesto also provides valuable advice on branding and positioning oneself effectively in the AI era. This episode is essential for anyone interested in AI, productivity, and maintaining a competitive edge in the digital age.

Stay connected with Ernesto Verdugo and gain valuable insights by following him on social media and exploring his resources: -

Website: https://www.bettercallernie.com 

LinkedIn: https://www.linkedin.com/in/ernestoverdugo/ 

Books on Amazon: Search for Ernesto Verdugo's publications on AI and digital marketing.

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