The fastest way to win isn't followers. It's a tribe that fights to keep you.
📌 In this issue:
- why movements beat marketing every time
- the dangerous gap between "liked" and "loved"
- the Three Signals that prove you're indispensable
What's Your Opus?
Years ago, I watched a film that changed the way I looked at influence forever. Mr Holland's Opus, starring Richard Dreyfuss.
The story? Simple, yet devastatingly powerful.
A music teacher takes a "temporary" high school job so he can work on his life's dream - a concerto that will one day be performed on the big stage. But every year, life gets in the way. Students with problems. Parents with demands. School politics. Teenagers who don't believe in themselves..yet.
He coaches them. Champions them. Fights for them. He stays late, shows up early, and keeps putting his dream on hold - because they need him.
Fast forward to his retirement day. He feels like a failure - no concerto, no masterpiece. But his wife leads him into the school hall.
It's packed.
Decades worth of former students, now adults with families, stand and applaud. And then one of them steps forward to conduct a price - his piece - that the students have secretly prepared.
It hits him like a freight train: He did write his masterpiece. It just wasn't notes on paper - it was the lives he'd shaped.
That's the truth about building a movement.
You think it's about the big thing - the viral video, the book deal, the global tour. But often, the real impact is in the micro-moments, the lives you touch without even knowing.
Every time you mentor someone, share your knowledge, connect two people who need to meet - you're dropping a pebble in the water. Those ripples spread. People you've never met will be touched by something you started years ago.
This is how movements are built. Not just with loud gestures, but with consistent, human moments that stack up until one day... you look around and realise you're surrounded by people who would do anything for you - because you did it for them first.
Your "opus" might not look like you planned. But if you build the right communicty, it will be bigger than you ever imagined.
The Imposter Syndrome Trap
Every thriving community has unspoken rules.
Without them? The loudest voices take over. The best people leave.. quietly.
And suddenly, your tribe isn't yours anymore.
Here's the kicker - if you're too soft, people walk all over you.
Too hard, and you're suddenly Darth Vader.
And when imposter syndrome is whispering, "Who am I to set the rules?" - that's when you hesitate... and hand over the keys.
I've seen it again and again - brilliant leaders letting their own doubts sabotage their authority.
I've been guilty of it too - hesitating when I should have drawn the line, softening when I should've stood firm.
But you're not here to keep everyone happy.
You're here to protect the ecosystem where your best people can thrive.
That means this: when you're "on", be fully present. When you're "off", be a ghost.
The quickest way to kill imposter syndrome?
Stop basing your worth on past wins.
Price yourself, present yourself, and protect yourself like the Future You is already in the room - the version who commands respect without asking for it.
Because if you don't set the tone from day one... someone else will - and you probably won't like their playlist.
The Insider's Edge
Doesn't it feel, more and more, like we're all caught in some massive, global divide-and-conquer experiment?
You're working from home. Running your own projects. Juggling your ventures. Being told the next billionaire will be a one-person company with AI as their business partner.
And yet... the side effect is subtle but dangerous: we reach out less. We depend on others less. We trust almost no one.
And that's exactly how those already at the top stay there - because isolation is the enemy of progress.
So, where does that leave us?
Here: we need our own council of truth-tellers.
In a world where "facts" can be spun, deepfaked, or bought, the only thing you can really trust is when people you know, like, and respect look at the same thing you're seeing - and say:
"Yeah, that's solid" or "Nope- that stinks, and here's why."
That's not just a network. That's your personal google.
Your private fact-check them.
Your built-in PR department.
Your emergency hotline.
And when you nurture those people - when you help them win, when you protect their name as fiercely as your own - they'll do the same for you. They'll carry your reputation forward into rooms you've never entered, markets you've never touched, and conversations you didn't even know were happening.
Because here's the truth:
Giver's gain isn't just a nice idea - it's a survival strategy.
Give first. Give often. And you'll never wonder who's got your back.
That's why we built our communities - like the LinkedIn Speaking Group and the Thought Leader's Playbook WhatsApp group (closing in on 1,000 of the biggest hitters on the platform).
These are the rooms where trust is built, authority is earned, and opportunity is traded daily.
If you're not in a room like that yet, click on the links.
Come in before the door shuts.
From Audience Member to Industry Rockstar
A few years ago, Aditya was just one of the faces in our monthly Game Changers Zoom calls - a smart, experienced consultant, quietly delivering results as a "CIO for Hire". He was great at what he did, but like so many leaders I meet, he was stuck behind the scenes. The ideas were there. The talent was there. The voice?
Hidden - not because he wasn't ready, but because he was waiting for someone to 'give him permission' to stand out.
And I remember the moment it shifted.
I looked at him one day on a call and said,
"Aditya - just do it. You're already ready."
It wasn't a motivational line. It was the truth.
And to his credit, he didn't argue. He jumped.
Fast-forward two years...
Aditya isn't just part of the industry - he's commanding it.
He's on stage at major CIO events around the world.
Not reading from notes. Not hiding behind jargons.
But cracking jokes, captivating the room, and delivering game-changing insights like someone who knows he belongs there.
What changed?
Inside the Game Changers community, we worked on his presence, his storytelling, and the subtle art of turning expertise into authority. Week by week, he sharpened his message - until stepping onto the stage felt like second nature.
Now he's the guy in his world.
The one people turn to for clarity, leadershp, and courage.
And one you've owned that kind of space - there's no going back.
How to Build Your Tribe to Last
Seth Godin famously said: "A tribe is a group of people connected to one another, a leader, and an idea."
In other words, your "tribe" is your built-in audience - people who believe what you believe, trust your leadership, and spread your message for you.
Without a tribe, you're constantly shouting into the void.
With one, you're building a movement that fuels your business, brand and influence for years to come.
Here's a sneak peek at my Community-Building Framework - 10 Key steps to grow a loyal, engaged audience.
Do this, and you won't just have "followers"... you'll have advocates.
- Define Your Big "Why"
What's the shared mission or belief your community will rally around?
Without a clear, magneting "why", you'll attract drifters, not loyalists. - Identify Your Ideal Number
Who belongs in your tribe? Be specific about their values, goals, and pain points.
The more niche you go, the stronger the bonds. - Create a Safe Space
Your community should feel like a home.
Whether it's a private group, a mastermind, or live meetups, give members somewhere they can speak freely and feel supported.
