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Scrap Your Title. What's Left?

by Dave Crane
Sep 28, 2026
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Take away the title. Take away the company.
What still belongs to you? 

 


Your Title Is Doing More Work Than You Think

Most professionals do not think they are invisible. They are known by the people who matter inside their world. Their peers respect them. Clients trust them. Their record is strong. Their title opens doors.

And for years, that was enough.

A senior banker had the bank. A lawyer had the firm. A surgeon had the hospital. An auditor had the Big Four name. An engineer had the project. A wealth adviser had the institution. A senior executive had the title.

We rarely separate the person from the organisation when we think about their success. The two become connected. The company gives context to the person, while the person adds credibility to the company.

But I’ve started noticing how much work those names and titles are actually doing.

When someone is introduced as the CEO of a recognised company, you already know something about them before they have spoken. The same happens with a senior partner at a major firm or an executive from a respected institution.

The name above the door enters the room with them.

And while everything is going well, there is very little reason to question that.

But take away the title. Take away the company. Take away the institution everyone recognises.

What still enters the room with you?

 

Borrowed Authority Has An Expiry Date

When your reputation lives mainly inside an employer, firm or institution, part of it is borrowed. That does not take anything away from what you have achieved. You delivered the results, built the relationships and earned the position. But some of the authority surrounding you came with that position too.

Borrowed authority is almost impossible to notice while you still have it. Your career is working. Your network is strong. The right people know you. Opportunities still come your way.

Then, at some point, the context changes. Sometimes the decision is made for you through a restructure, merger or change in leadership. But often, especially later in a successful career, you are the one who wants something different.

A founder may sell the company. An executive may want board positions or advisory work. Others may want to speak, write, invest or build something of their own. Nothing has gone wrong. They simply want their experience to take them somewhere new.

That is often when people discover that being respected is not the same as being recognised outside the world where they built their success. Their expertise is real, but much of it may never have been clearly connected to their own name.

 

The cost is not fewer followers. The real cost is lost choice. The board invitation may go to the person whose thinking is already visible. The client may shortlist the adviser they already know.

They do not have to be more experienced than you. They may simply have built something that can travel with them.

 

Recognition is Not Fame. It is Portability.

Some professions were built around discretion. In banking, law, medicine, professional services and senior corporate roles, that was often a strength. The work, the client and the institution came first. Talking publicly about yourself could feel unnecessary, or even unprofessional.

But discretion and invisibility are not the same thing.

Many people in these fields have spent decades building experience without ever needing to build a name outside their organisation. Their company gave them context. Their title told people enough. Their track record did the rest.

But senior careers are changing. An executive may become an adviser, board member or investor. A founder may sell a company and start something new. Others may decide to turn their experience into something of their own.

So what happens when your experience is ready for its next chapter, but your name is still tied to the last one?

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