Most professionals have the potential to lead but never get seen. Let's fix that today.
🔎 In This Issue:
- Why you voice isn't being heard (yet)
- The high cost of staying silent
- 🎁 Download: A 20-step roadmap to boost visibility - one I give my VIP clients
- Proof that it works (with a twist)
- 🎙️ Invitation to level up LIVE with me
From Background Player to Go-To Expert
I recently worked with a regional director of a major Fortune 500 company.
He asked me,
“Can you help me become a more effective public speaker?”
He’d joined my VIP mentoring program, and I immediately got him up to speed.
Within a short time, he could confidently handle any audience, sit on a panel, answer tough questions, and win over every room he walked into.
So I asked him,
“Do you fancy taking it up a level?”
He said, “What do you have in mind?”
I replied,
“Let’s create a killer keynote. One that’s modular… so you can deliver a punchy 10-minute version, or stretch it out over a full-day workshop. You could host events, present it to a packed industry conference, or deliver it in a boardroom to inspire your team.
The message stays sharp, the impact grows, and you evolve as the face of change in your industry.”
He looked intrigued. “You can do that?”
“Absolutely,” I said.
“Not only will it elevate your leadership, but it’ll position you as a thought leader—and yes, you can get paid for it.”
We built his first draft together, and something shifted.
His eyes lit up as he saw what was possible.
Now, he’s already respected for his results.
But this keynote? It puts him at the front of the pack.
The next time his industry looks for a speaker, a visionary, or a changemaker…
His name is on that shortlist.
That’s the power of turning your expertise into a performance.
It’s what happens when you raise your game, step up, and get seen as an Industry Icon.
Why You're Not Getting Noticed (yet)
Let’s be honest:
- You know your stuff, but you’re not seen as the go-to.
- You get skipped over in meetings, pitches, and panels.
- Newer, louder voices outshine your experience.
- You’ve got wins, but you’re not known for them.
- You post, but no one really responds.
It’s not about talent. It’s about visibility with strategy.
Staying quiet costs you more than you think:
- Missed promotions
- Stalled business growth
- Lower fees than you deserve
- Team members who leave for louder leaders
- Frustration that eats at your confidence
If you've ever whispered, "What's the point?"
... this is it.
You Already Have What It Takes. You Just Need To Amplify It
I created this newsletter to help you recalibrate.
Inside Icon Insider, you’ll get real stories, bold strategies, and practical frameworks that help you stop hiding in plain sight. Whether you’re an exec, founder, or team lead, I’m here to help you speak up and stand out.
You don’t need 100,000 followers or fans.
You need 10 decision-makers who genuinely understand:
- Who you are
- What you do
- Why it matters
Start with visibility.
Keep pushing and you’ll create your legacy.
🎧 From Bar Beats to Boardroom Brilliance - Andi's Iconic Shift
When I first met Andi, he was lighting up Dubai as a DJ in one of the city’s top party bars.
He had the crowd. He had the charisma. He knew how to own a room.
We used to talk about mindset. Growth. Reinvention.
He always listened, but back then, his stage was the dancefloor.
Fast forward a decade, Andi and I had worked together on some of the biggest sporting events on the planet.
Then, the pandemic hit. Hard.
Andi was back in the UK.
Entertainment ground to a halt.
Opportunities vanished overnight.
But Andi didn’t crumble.
He rebooted.
He pivoted out of nightlife and into tech.
Today? He runs a six-figure electronics startup in the UK, partnering with some of the world’s most elite automotive brands.
He’s got a waiting list of high-profile projects booked out until the end of 2025.
How did he do it?
He didn’t get louder.
He got clearer.
Sharper. More intentional.
He doubled down on being visible, credible, and unstoppable.
Andi didn’t wait to be chosen.
He jumped, and grew his wings on the way down.
That’s what happens when you stop trying to fit in and start showing up as an Industry Icon.
They come to you.
Proud doesn’t even begin to cover it.
Andi didn’t just change his career, he changed the game.
🎁 Your 20-Step LinkedIn Upgrade Plan (Starter Version)
Here's a taste of the system I teach:
- Craft a headline that sells
- Mix up your content formats
- Turn profile views into private audience
Want all 20 steps? Register below to download the full roadmap.
