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The Icon Insider

Unlock the strategies, insights, and secrets that top leaders use to grow influence, make money, and master communication.

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The LinkedIn Test: Would YOU Follow You?
LinkedIn sees you daily. But would they every pay you? 📌 IN THIS ISSUE: Why 'vanity metrics' are brankrupting brilliant people The red carpet illusion: influence ≠ income A thought leader's journey from broke to booked How to build authority that pays - not just posts    The LinkedIn Test - W...
Aug 29, 2025 dave crane icon insider linkedin personal branding speaking coaching
How to Make Your Voice More Valuable Than Your Resume
Your resume lists what you've done.Your voice shows who you are.That's what makes people follow.   📌 IN THIS ISSUE: The story that makes people trust you instantly Why smart leaders still get ignored How to stand out online (without the shouting) Position yourself as the obvious choice Make y...
by Dave Crane — Aug 22, 2025 dave crane icon insider industry icon personal branding speaker coaching
How To Build the Community That Can't Live Without You
The fastest way to win isn't followers. It's a tribe that fights to keep you.   📌 In this issue: why movements beat marketing every time the dangerous gap between "liked" and "loved" the Three Signals that prove you're indispensable   What's Your Opus? Years ago, I watched a film that changed...
Aug 15, 2025 dave crane icon insider industry icon personal branding speaker coaching
How Thought Leaders Can Be Powerful Without Getting Political
There's a smart way to share your thoughts.You don't hve to ignore truth or start a riot.   🔥 In this issue, you'll learn how to: Speak your mind without getting cancelled Stay visible, respected - and drama-free Win over audiences who don't agree with you Build a bold message that still feels s...
by Dave Crane — Jul 25, 2025 cancel culture dave crane icon insider influence leadership linkedin strategy personal branding public speaking thought leadership visibility
Why You Don't Need Influencers - You Already Hired Them
Turn your quiet employees into industry icons - without blowing your budget or losing your best people Last week, I was on stage at a global HR and CIO summit - surrounded by CEOs, policy-makers, and tech titans. But the stand out speakers? Not the execs.Not the influencers. They were the hidden...
by Dave Crane — Jun 20, 2025 content strategy dave crane employee branding executive visibility free hr strategy icon insider internal thought leadership issue 20 june leadership development newsletter personal brand speakers tribe talent retention
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