The Icon Insider
Unlock the strategies, insights, and secrets that top leaders use to grow influence, make money, and master communication.
AI Changed Who Becomes Valuable
AI can give everyone the information. What you notice nextis where your value begins.Â
Â
Knowing More Used to Make You Valuable
For most of our careers, knowing more gave you an advantage. Qualifications showed what you had learned. Experience showed what you had done. Expertise meant you knew t...
by Dave Crane —
Aug 24, 2026
ai
artificial intelligence
decision making
executive function
experience
human advantage
human value
leadership
pattern recognition
AI Knows More Than You.
That isn't the problem.
Â
What Expertise Really Means
A few days ago, I was reading a Forbes article about the skills communication professionals will need as AI becomes part of everyday work. There were eighteen of them including curiosity, critical thinking, adaptability, strategic clarity, re...
by Dave Crane —
Aug 17, 2026
ai
artificial intelligence
decision making
experience
expertise
human skills
judgement
leadership
thought leadership
To Be Heard or To Be Understood?
We spend so much time thinking about what we want to say that we forget a simple truth. People don't experience our message. They experience their own interpretation of it.Â
Â
We Don't All Take Information In The Same Way
Azizah and I take in information completely differently.
I'm very visual a...
Aug 10, 2026
active listening
communication skills for leaders
executive communication
leadership communication
leadership influence
trust in leadership
If AI Does Your Job...
The answer may determine the future value of your expertise.
When The Room Realised This Wasn't Really About AI
At our latest Thought Leaders Breakfast Club, I asked the room a simple question:Â
"If AI took over your role, what would you do?"
Around the table were leaders from recruitment, hospi...
Aug 03, 2026
ai
authority
business strategy
expertise
future of work
industry icon™
leadership
thought leadership
If AI Cannot Find You, How Will It Recommend You?
The people who know your work may already trusted your expertise. But if your reputation has left no public trail,AI may never now enough to consider you.Â
Â
When Expertise Leaves No Trail
At a recent business event, I spoke with an experienced professional who wanted to become better known as a...
by Dave Crane —
Jul 27, 2026
ai authority
ai search
authority signals
icon insider
online reputation
thought leadership
Can You Trust Someone You Don't Like Or Respect?
What Makes You Trust Someone?
"I trust him to behave exactly as I expect him to. But I do not respect him."
That comment changed the direction of a recent conversation with 17 business leaders. We had started by asking whether trust should given first or earned over time. But the room soon bega...
Jul 20, 2026
business relationships
business reputation
leadership character
senior leadership
trust in business
Have You Become Harder To Recognise?
AI can generate almost anything. The question is whether it'sslowly erasing what makes you... you.
Have You Become Harder To Recognise?
This week, in our WhatsApp community, Thought Leaders Living Room, one of our daily questions was deceptively simple.
"What's one business skill you believe wi...
Jul 13, 2026
ai and authenticity
authentic intelligence
business communication
personal brand
personal brand ai
recognisable brand
thought leadership
What Have You Become So Good At That You've Stopped Noticing It's Value?
The answer may not be what's easy for you.It may be what made it easy for you.
The Conversation Took An Unexpected Turn
At our last Breakfast Club, we started with one simple word.
Power.Â
As expected, everyone around the table had a differnt definiton. Some saw it as influence. Others spoke abo...
Jul 06, 2026
authority
business leadership
influence
leadership development
perspective
thought leadership
Who Checks With You Before They Decide?
The people who become trusted voices don't just report what's happening. They help others understand what it means.Â
The People We Check With Before We Decide
We've spoken before about the importance of making your thinking visible. Since then, I've noticed something becoming even more obvious.
...
Jun 29, 2026
authority
ceo branding
executive influence
industry icon™
leadership
personal brand
thought leadership
trust
Your Have More Connections Than Ever. Why Does It Feel Harder To Talk?
The larger your network becomes, the harder it can be to findconversations without agendas.
The Conversation Nobody Expected.
At our recent Thought Leaders Breakfast Club, we arrived with a completely different agenda.Â
The conversation was designed around decisions. The kind that shape careers...
Jun 22, 2026
business relationships
decision making
honest conversations
leadership
leadership communication
networking
thought leadership
trust
Your Toughest Experiences May Reveal Your Hidden Superpower
Some of the abilities that help people nagivate uncertainty are builtlong before they enter the boardroom.
The Intelligence Nobody Taught Me
We've all met people who seem to notice things before everyone else.
They walk into a room and quickly understand the dynamics. They sense tension before i...
Jun 15, 2026
business leadership
decision making
emotional intelligence
leadership awareness
leadership skills
pattern recognition
resilience
traumatic intelligence
The Real Asset
But visibility is becoming cheap. The real asset is whether peoplestill choose you when easier alternatives already exist.Â
The Audience Followed Her
On 30 May 2025, Taylor Swift regained ownership of the master recordings from her first six albumbs after a six-year public battle over control of...
Jun 08, 2026
audience loyalty
brand loyalty
industry icon™
private communities
taylor swift ownership
thought leadership
trust economy