The Icon Insider
Unlock the strategies, insights, and secrets that top leaders use to grow influence, make money, and master communication.
How to Make Your Voice More Valuable Than Your Resume
Your resume lists what you've done.Your voice shows who you are.That's what makes people follow.
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๐ IN THIS ISSUE:
The story that makes people trust you instantly
Why smart leaders still get ignored
How to stand out online (without the shouting)
Position yourself as the obvious choice
Make y...
by Dave Crane โ
Aug 22, 2025
dave crane
icon insider
industry icon
personal branding
speaker coaching
How To Build the Community That Can't Live Without You
The fastest way to win isn't followers. It's a tribe that fights to keep you.
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๐ In this issue:
why movements beat marketing every time
the dangerous gap between "liked" and "loved"
theย Three Signals that prove you're indispensable
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What's Your Opus?
Years ago, I watched a film that changed...
Aug 15, 2025
dave crane
icon insider
industry icon
personal branding
speaker coaching
7 Ways To Become The Obvious Choice In Any Room
They're not booking who's best. They're booking who's seen.Let me show you how to make sure it's you.
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๐ In This Issue:
Why some people command the room... and others disappear
It's not about confidence. It's about clarity, positioning and presence
Icons don't hustle for attention - they're ma...
by Dave Crane โ
Aug 08, 2025
become memorable
client attraction
dave crane
expert authority
get booked
personal branding
positioning strategies
professional presence
speaker marketing
thought leadership
6 Ruthless Truths That Turn Nobodies Into Industry Icons
Most people stay invisible. These six truths could change that (if you act now).
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๐ IN THIS ISSUE:
By the end of this edition, you'll:
Spot the silent habits killing your authority
Dodge the rookie mistakes that cost real money
Learn how the top 1% build lasting influence
Apply 6 brutal truths...
Aug 01, 2025
authority marketing
branding
career growth
content strategy
dave crane
expert visibility
imposter syndrome
industry icon
keynote speaker
personal branding
speaker training
thought leadership
How Thought Leaders Can Be Powerful Without Getting Political
There's a smart way to share your thoughts.You don't hve to ignore truth or start a riot.
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๐ฅ In this issue, you'll learn how to:
Speak your mind without getting cancelled
Stay visible, respected - and drama-free
Win over audiences who don't agree with you
Build a bold message that still feels s...
by Dave Crane โ
Jul 25, 2025
cancel culture
dave crane
icon insider
influence
leadership
linkedin strategy
personal branding
public speaking
thought leadership
visibility
How Thought Leaders Unlock LinkedIn's Hidden Pot of Gold
You get big numbers on Linkedin. So why isn't anyone buying?
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๐ In This Issue:
Theย unseen gatekeepers blocking your sales
Why most content never lands with decision-makers
The silent power of Procurement and Finance
What top buyers actually read (and why your posts aren't it...yet)
The Thought...
by Dave Crane โ
Jul 18, 2025
authority building
hidden buyers
influencer marketing
linkedin strategy
personal branding
sales psychology
thought leadership
No One's Coming to Crown You
Leadership isn't handed out. It's claimed - and here's how.
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๐ In This Issue:
Why they kept you in the dark and how to flip the power dynamic
The 5 inner beliefs that silence your voice (and who benefits from it)
Tactical download "The Thought Leader's Wake-Up Plan"
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The Big Lie They Never ...
by Dave Crane โ
Jul 11, 2025
influence & impact
personal branding
thought leadership
visibility
Someone Less Talented Just Got Your Spot
Most professionals have the potential to lead but never get seen. Let's fix that today.
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๐ In This Issue:
Why you voice isn't being heard (yet)
The high cost of staying silent
๐ Download: A 20-step roadmap to boost visibility - one I give my VIP clients
Proof that it works (with a twist)
๐๏ธ In...
by Dave Crane โ
Jul 04, 2025
business storytelling
industry icon
keynote speaker
linkedin marketing
personal branding
speaker training
thought leadership
visibility strategy
They'll Count You Out... Until You Win
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๐ In this issue:
The hidden moment I turned down Rugby Sevens
What imposter syndrom really sounds like (and how to catch it)
How Carl went frm overlooked director to global thought leader
3 powerful questions to flip self-doubt into strength
๐ [Download] The Underdog Strategy PDF
๐๏ธ The Thoug...
Jun 27, 2025
confidence
dave crane
imposter syndrome
industry icons
leadership growth
personal branding
public speaking
thought leadership
underdog strategy
visibility
Why You Don't Need Influencers - You Already Hired Them
Turn your quiet employees into industry icons - without blowing your budget or losing your best people
Last week, I was on stage at a global HR and CIO summit - surrounded by CEOs, policy-makers, and tech titans.
But the stand out speakers?
Not the execs.Not the influencers.
They were the hidden...
by Dave Crane โ
Jun 20, 2025
content strategy
dave crane
employee branding
executive visibility
free
hr strategy
icon insider
internal thought leadership
issue 20 june
leadership development
newsletter
personal brand
speakers tribe
talent retention
If LinkedIn Disappeared Tomorrow, Would You?
Your second passport to career freedom isn't stamped - it's optimised.
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LinkedIn Mastery: Your career insurance that actually pays out
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Let's be honest.Social media right now?It's a digital circus.People juggling flaming swords. On a unicycle. Blindfolded.In a hurricane.
But LinkedIn?
It's you...
by Dave Crane โ
Jun 13, 2025
business networking
career growth
executive branding
inbound leads
linkedin profile tips
linkedin strategy
personal branding
social selling
thought leadership
visibility online
Most people are invisible.. And don't even know it.
The real reason you're not getting booked, seen or scaling - and what to do about it.
Hey Icon,ย Let's not waste time.Most people dreaming of freedome, fame or financial independence are doing two things wrong:
They're waiting for perfect.
They're copying people who already made it - and getting...
Jun 06, 2025
ai content mistakes
dave crane
dubai linkedin workshop
emotional storytelling
how to get noticed online
industry icon program
influence lab
linkedin strategy
personal branding
solopureneur business
speaker marketing
startup roadmap
thought leadership
visibility for speakers
